Chubby Monkey
Branding • Logo • Packaging
This project is dedicated to hopped drinks lovers : Chubby Monkey is the name of a fictional brewery for which I created a logo and designed bottles' labels.
First, I randomly generated words to give the brand a name : chubby and monkey.
Together, they seemed perfect to create a mascot, and that's how I ended up with a blissful monkey and its big belly, leaning on the bar.
The logo is available in a minimalist shape that can be used on other media such as coasters, stickers and other promotional items, with a different color per type of beer.
